更新时间：2019-09-21 00:39:31
封面
版权信息
献辞
献言
Foreword
Introduction
1 Making Change the 21st-Century Way
The Lean Startup for Social Change
Change in Change Itself
My Journey to Where Lean Meets Social Change
A Growing Movement
2 Lean Principles and Process
The New Way: Lean Startups for Social Change
Principle 1: Fail Fast! (or Everything Is a Hypothesis)
The Process: Customer Development
Principle 2: Agile Development
Principle 3: Efficiency!
Summing Up
3 The Difference a Sector Makes: Lean Startups for Profit versus for Social Change
The 3 Ms: Mission Motivation and Metrics
Mission and Motivation
Metrics
Failure
“Customers”
Raising and Making Money
Risks: The Stomach for “No Pain No Gain”?
4 Discovery I: The Nine Guesses
Write Down Your Best Guesses: The Lean Change Canvas
Filling Out the Lean Change Canvas
1. Value Proposition
2. Targets
3. Channels/Pathways
4. Relationships
5. Key Resources
6. Partners
7. Revenue Streams
8. Key Activities
9. Expense Structure
5 Discovery II: Get Ready Get Set …
Key Ingredients!
Honor Your Vision
“No Plan Survives First Contact with Customers”
Sometimes People Don’t Know What They Need
You Need External Advice
Identify/Review Big Risks
Work from Falsifiable Propositions/Hypotheses
Keep the Team Compact
Communicate
Quality and Quantity
Early Evangelists
Don’t Let These Reasons Stop You!
Be Ready for Success
Key Techniques for Outside the Building
1. Reach a Large Number of Interviewees
2. Conduct Effective Interviews
3. Score or Evaluate the Interviews
Online Testing and the Minimum Viable Product
6 Discovery III: Get Out of the Building!
Test the Problem
Online Problem Testing
An Online “Problem Test” (Low-Fidelity MVP) for Catalog Choice
Test the Solution
Time to Get Agile: The Minimum Viable Product
MVP Types
7 Discovery IV: Pivot Proceed or Quit
1. You Haven’t Found a Solution That Works for Enough of the People You Are Trying to Reach
2. You’ve Run Out of Resources
3. You Are Ready to Move Forward!
Conclusion
8 Validation I: Get Ready to Get Big
Validation
Priority Learning for Validation
Funders Are Customers Too …
Stay Lean!
9 Validation II: Priming the Pump
Marketing Infrastructure: The Drivers of Adoption
Optimizing Adoption
10 Validation III: Keep + Grow = Scale
Keep and Grow: Can Your Innovation Get Big Enough?
Keep
Grow
The Sources of Growth
Give Them More!
Find More of Them …
Staying Lean …
Product/Market Fit: The End of Validation
11 Creation: Scaling Impact
Creation
Organization Functions and Positions
Choose an Organization Type
Messaging
Opposition Messaging
Metrics and Execution
Paying for It: Expenses and Income in the Creation Phase
Pivot or Exit
12 Institutionalization: Building the Lean Organization
Building a Lasting Lean Organization
The Organizational Evolution of Innovation
Growing the Base: From Early Adopters to the Mainstream
Organizational Development and Management: Forming Mission-Driven Departments
