更新时间：2019-09-21 00:49:18
封面
版权信息
文前
献辞
FOREWORD
PREFACE
INTRODUCTION
Whom Is This Book For and How Should It Be Used?
The Parts of This Book
CHAPTER I Just What Is Leadership?
A Word about Perceptions
What Is Your Leadership Story?
Types of Leadership
Toward a Balanced Leadership Story for You
Two Big Questions
The Driving Catalyst
Introducing Bob
CHAPTER II Understanding and Aligning Your Leadership Story
What Makes a Good Story?
STEP 1 Define Your Plot
Activities to Build and Refine Your Plot
Bob Ponders His Plot
STEP 2 Identify and Build Strong Relationships with Your Key Characters
Activities to Identify and Build Strong Relationships with Your Characters
Bob Tackles His Characters
STEP 3 Prepare for Conflict
Activities to Be Ready for Conflict
Bob Contemplates Conflict
STEP 4 Develop Your Theme
Activities to Develop Your Theme
Bob Thinks about Theme
STEP 5 Find Your Optimal Setting
Activities to Find Your Optimal Setting
Bob Explores His Setting
CHAPTER III The Narrative Arc
Mapping Your Arc and Discovering Your Leadership Truths
Bob's Narrative Arc
CHAPTER IV The Art of Communicating Your Leadership Story
What Constitutes Good Storytelling?
STEP 6 Know Your Message
Framing Your Message
Bob's Struggle with Message
STEP 7 Know Your Audience
REFLECTIVE QUESTIONS TO THINK ABOUT KNOWING YOUR AUDIENCES
Bob's Audience
STEP 8 Maximize Moments of Truth
Bob's Moments of Truth
STEP 9 Actions Speak Louder Than Words
Bob Balances Words with Action
STEP 10 Enlist Others to Tell Your Leadership Story
Recruiting Credibility Substitutes
Bob Ponders Whom to Enlist
CONCLUSION
Bob's Epilogue: Five Years Later
RESOURCES
Activities to Do Yourself
Activities to Give to Others
Reflective Questions
Tips
ACKNOWLEDGMENTS
INDEX
ABOUT THE AUTHOR
Berrett-Koehler
BK
