12 Tim Cook
蒂姆·库克，改变了一个伟大“苹果”的人
名人标签
01 Before being named CEO, Tim was responsible for all of the company's worldwide sales and operations.
在被任命为首席执行官之前，蒂姆主要负责公司的全球营销和运营。
02 He played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.
他在公司持续发展的分销战略和与供应商关系方面发挥着举足轻重的作用，另外他对日益苛刻的市场始终掌控自如。
了解他/她多少
Personal life
Cook was born in Mobile, United States, and grew up in nearby（在附近）Robertsdale. He earned a B.S. degree in industrial engineering from Auburn University in 1982, and his Master of Business Administration(MBA) from Duke University's Fuqua School of Business in 1988.
Cook is a fitness enthusiast（狂热者）and enjoys hiking, cycling, and going to the gym. As Apple Inc. CEO, Cook regularly begins sending emails at 4:30 a.m. and previously（预先）held Sunday-night staff meetings by telephone to prepare for the next week. Under Cook's leadership, Apple has increased its donations to charity.
阅读超链接
蒂姆·库克在阿拉巴马州的一个小镇罗伯茨戴尔长大，它位于通往海滩的一条公路上。蒂姆·库克工作之外的爱好不多，喜欢骑自行车、户外运动、看奥本大学的橄榄球比赛。他是个健身爱好者，也喜欢去健身房。他与史蒂夫·乔布斯一样是工作狂。他通常在早上四点半开始发电子邮件，曾为了下一周的事情，在周日晚上开电话会议。
Career
After graduating from Auburn University, Cook spent 12 years in IBM's personal computer business, ultimately（最后）serving as the director of North American Fulfillment. Later, he served as COO of the computer reseller（转销商）division of Intelligent Electronics and was Vice President for Corporate Materials at Compaq for six months.
Cook was asked to join Apple by Jobs in 1998. His first assignment（任务）was SVP for Worldwide Operations. In January 2007, Cook was promoted to the position of COO and served as CEO in 2009, while Jobs was away on a leave of absence to manage his health. Cook's executive changes occurred after the third quarter of the fiscal year , when revenues（收入）and profits grew less than predicted.
阅读超链接
1994年前，他曾在IBM供职长达12年，负责IBM的PC部门在北美和拉美的制造和分销运作。此后，他曾任批发商Intelligent Electronics公司电脑分销部门的首席运营官。加入苹果公司前，他刚转投康柏6个月，负责康柏的材料采购和产品存货管理。
1998年3月受乔布斯的邀请，库克进入苹果电脑公司任职。2000年后开始接触营运部以外的其他事务，增加的工作范围有：营业（销售）及后端技术支持服务等。2005年10月，库克被任命为公司COO。2010年1月17日，苹果宣布乔布斯因病再度休假，苹果COO蒂姆·库克暂代CEO职位。
妙语连珠
In turning important decisions over to intuition（直觉）one has to give up on the idea of developing a life plan that will bear any resemblance to what ultimately（基本上）unfolds. Intuition is something that occurs in the moment, and if you are open to it. If you listen to it, it has the potential（可能性）to direct or redirect you in a way that is best for you. On that day in early 1998, I listened to my intuition, not the left side of my brain or for that matter even the people who knew me best. It's hard to know why I listened, I'm not even sure I know today, but no more than five minutes into my initial interview with Steve, I wanted to throw caution（谨慎）and logic to the wind and join Apple. My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius and to be on the executive team that could resurrect（使复活）a great American company. If my intuition had lost the struggle with my left brain, I'm not sure where I would be today, but I'm certain I would not be standing in front of you.
阅读超链接
“如果你想和我一样挣脱桎梏、活得精彩，就去他的人生规划吧！”一个看似乏味、拿着MBA文凭的管理者，一度做过25年的人生规划，却在遇到乔布斯后，抛开一切，毅然加入当时业绩惨淡的苹果，最终成为新一代苹果教主。
“永远活在当下，不仅仅因为我的父母为我牺牲了很多本不该牺牲的东西；与此同时，我的老师、教授、朋友以及导师都给予了我太多的关怀，而苹果公司和乔布斯让我在此度过了我人生中最有意义的12年。”加入苹果的决定全凭直觉，完全与其他友人的劝告和本身理性的分析相违背，但他认为加入苹果是他此生至今所做过的最佳决定。