作者简介

王铁军 教授，中·欧国际创意经济研究中心中方主任、中国创意经济研究院院长、创意经济学理论体系创始人，兼北京大学、清华大学等多所大学EMBA课程教授。

王铁军教授研究创建了创意经济学的理论框架、基本原理与应用方法。同时，他理论联系实际，运用创意经济学原理与应用方法，对创意经济型产品、创意经济型企业、创意经济型产业、创意经济型城镇进行了探索研究与实际运作，并取得了创意经济学理论研究与实际应用的丰硕成果。

王铁军教授创意经济学理论体系著作有：第一部《创意经济学》，第二部《创意经济+》，第三部《创意经济学（上下册）》（《创意经济学原理》《创意经济学应用》）。

Professor Wang Tiejun: China Executive D irector of S ino-European Research Centre for Creative Economy, President of Chi na Creative Economic Research Institute (Hong Ko ng), a funder of Creati ve Economy theory, EMBA Program Professor of Tsinghua University and Peking University etc.

Professor Wang Tiejun establishes the theoretical framework and fundamental principles of Creative Economy and application method. Moreover, basing on the basic principles of Creative Economy and linking the theory with practice, he conducts the creative research into and makes pra ctical use of Creati ve Economy-Oriented Citi es, Industries, Enterprises and Products. Professor Wang Tiejun gets great achievements in terms of economic theories and practical applications.

A series of writings in the area of Creative Economy have been completed by Professor Wang Tiejun,including Creative Economy,Creative Economy+,Principles of Creative Economics and applications of Creative Economics.