Learning Scenario 1 Introduction to E-commerce

With the rapid development of the Internet，more and more traditional companies began to develop E-commerce businesses，and E-commerce has revolutionized the way in which people live their lives today.So what is E-commerce？What kind of history does E-commerce have？In this scenario，we will have a brief introduction to E-commerce.

随着互联网的快速发展，越来越多的传统企业开始尝试着发展电子商务业务，电子商务已经彻底改变了人们现在的生活方式。那到底什么才是电子商务呢？电子商务又有着怎样的发展史呢？在本章中，我们将会对电子商务做一个简洁的整体介绍。

Task Ⅰ Listening and Speaking

Part Ⅰ Warm Up

Look at these pictures and talk about the subjects in groups.

1）Do you know E-commerce？What is it？

2）Do you think E-commerce has a great influence on your life？If your answer is yes，please illustrate some examples.

3）How many types of E-commerce exist？What are they？

Part Ⅱ Role Play

Practice the dialog and then act it out in pairs.

Conversation 1 Shopping Online

Judy：You are experienced in shopping online，so can you tell me what I should care about when shopping？

Emma：Although shopping online is easy，some steps are in need of attention.

Judy：Can you explain it in detail？

Emma：You should care about the selection of your goods，and not order everything you see，for you have to pay every commodity.

Judy：I am afraid that I will pay for nothing.

Emma：You’d better use the credit card and the debit card to get the protection of the law.

Judy：Is it likely that I will come across a hacker when shopping？

Emma：Anyhow you should be careful when you present your personal information for which passwords are absolutely necessary.

Judy：What if a dispute occurs？

Emma：You needn’t worry about this，for we are living in a society of legal system，and there must be laws to abide by.

Conversation 2 E-shop

Mary：So you have mentioned you have an E-business，what’s that？

Lily：It’s an E-shop dealing in woman’s shoes.

Mary：Don’t you have a physical store？

Lily：No，I don’t.I sell things around the world，and I don’t have to pay the rent.

Mary：Well，that saves a lot of money.And your business is not confined by time and place.

Lily：You got it.I keep online information up to date.My customers make orders online and they can get their goods in a shorter time than in the traditional mode of sale.

Mary：But how can you assure them of after-sale service？

Lily：We communicate through E-mail or talk online.I try my best to provide satisfactory service and quality product.

Mary：I see.E-commerce has so many advantages.

Task Ⅱ Text Learning

Text A The History of Electronic Commerce

1.The Connotation of Electronic Commerce

Electronic commerce，commonly known as Ecommerce or E-commerce，is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks.Electronic commerce draws on technologies such as mobile commerce，electronic funds transfer（EFT），supply chain management，Internet marketing，online transaction processing，electronic data interchange（EDI），inventory management systems，and automated data collection systems.Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s life-cycle，although it may encompass a wider range of technologies such as E-mail，mobile devices，social media，and telephones as well.

Figure1-1 Electronic Data Interchange（EDI）

2.The History of Electronic Commerce

The meaning of electronic commerce has changed over the last 30 years.In terms of E-commerce evolution，it is necessary to pay attention to technical evolution related to E-commerce since E-commerce originated from computer techniques.Originally，electronic commerce meant the facilitation of commercial transactions electronically，using technology such as electronic data interchange（EDI）and electronic funds transfer（EFT）.These were both introduced in the late 1970s，allowing businesses to send commercial documents like purchase orders or invoices electronically.The growth and acceptance of credit cards，automated teller machines（ATM）and telephone banking in the 1980s were forms of electronic commerce.Online shopping was invented in the UK in 1979by Michael Aldrich and during the 1980s it was used extensively particularly by auto manufacturers such as Ford，General Motors and Nissan.From the 1990s onwards，electronic commerce would additionally include enterprise resource planning system（ERP），data mining and data warehousing.

The earliest example of many-to-many electronic commerce in physical goods was the Boston Computer Exchange launched in 1982.The first online information marketplace was likely the American Information Exchange introduced in 1991.

It wasn’t until 1994 that E-commerce really began to accelerate with the introduction of security protocols and high speed Internet connections such as DSL，allowing for much higher connection speeds and faster online transaction capability.

By the end of 2000，a lot of European and American business companies had offered their services through the World Wide Web.Since then people began to associate the word“E-commerce”with the ability of purchasing various goods through the Internet using secure protocols and electronic payment services.

3.Big Events of E-commerce

●1979：Michael Aldrich invented online shopping.

●1984：In April 1984，CompuServe launched the Electronic Mall in the USA and Canada.It was the first comprehensive electronic commerce service.

●1985：Nissan UK sold cars and finance with credit checking to customers online from dealers’lots.

●1990：Tim Berners-Lee wrote the first web browser using a NeXT computer，thus creating the World Wide Web.

●1994：Netscape released the Navigator browser in October under the code name Mozilla.Pizza Hut had the first recorded Internet sale.The first online bank opened and attempted to offer flower delivery and magazine subscriptions online.Adult materials also became commercially available，as did cars and bikes.Netscape1.0 was introduced in late 1994 SSL encryption that made transactions secure.

●1995：Jeff Bezos launched Amazon.com and the first commercial-free 24 hour，internet-only radio stations，Radio HK and NetRadio started broadcasting.Dell and Cisco began to aggressively use Internet for commercial transactions.eBay was founded by computer programmer Pierre Omidyar as AuctionWeb.

●1998：Alibaba Group was established in China.

●2000：The dot-com bust.

●2002：eBay bought PayPal for$1.5 billion.

●2003：Amazon.com posted its first ever profitable yearly.

●2006：Google bought YouTube.

●2009：Zappos.com was acquired by Amazon.com for$928 million.

●2012：US Ecommerce and Online Retail sales projected to reach$226 billion，an increase of12 percent over 2011.

Vocabulary&Phrases

Technology n.技术，科技

transfer v.调动，转移

marketing n.营销，经销

interchange n.交换，交替

data n.资料，数据

typically adv.典型地，通常

encompass v.围绕，完成

originate v.起源，开始

purchase v.采购，购买

extensively adv.广大地

manufacturer n.制造商，厂主

accelerate v.加速，促进

capability n.才能，能力

comprehensive adj.综合的

release v.发布，发行

encryption n.加密，密码

establish v.建立，创建

electronic commerce 电子商务

computer networks 计算机网络

World Wide Web 万维网

telephone banking 电话银行

data warehousing 数据仓库

electronic funds transfer（EFT）

supply chain management

online transaction processing

electronic data interchange（EDI）

mobile adj.移动的

management n．管理，经营

transaction n．事务，业务

inventory n．存货，库存

collection n．收集，采集

life-cycle n．生命周期

evolution n．演变，发生

facilitation n．简易化

invoice n．发票，发货单

particularly adv.特别，尤其

launch V。发动，开展

protocol n．协议，草案

associate V。联合，联想

browser n．浏览器

subscription n．订阅

aggressively adv.侵略地

profitability n．获利，盈利

Internet marketing 网络营销

mobile commerce 移动商务

credit card 信用卡

data mining 数据挖掘

security protocol 安全协议

电子资金转移

供应链管理

在线事务处理

电子数据交换

inventory management systems 库存管理系统

automated data collection systems 自动数据收集系统

automated teller machines（ATM） 自动取款机

enterprise resource planning（ERP） 企业资源规划

Notes

1.Electronic commerce，commonly known as Ecommerce or E-commerce，is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks.

译文：电子商务可简称为Ecommerce或者E-commerce，是指在因特网或其他计算机网络以电子交易方式进行交易活动和相关服务的商务活动。

短语“commonly known as Ecommerce or E-commerce”放在两个逗号之间，是插入语，对逗号前面的“Electronic commerce”起到进一步的补充说明。“where”一词在本句中引导出定语从句，该定语从句的先行词为“industry”。例如：“Asteroids，also known as‘minor planets’，are numerous in the outer space.”意为“小行星，亦称为‘小型行星’，在外太空中不计其数”。

2.Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s life-cycle，although it may encompass a wider range of technologies such as E-mail，mobile devices，social media，and telephones as well.

译文：现代电子商务主要使用的是万维网——至少在交易的生命周期其中某一时刻——但是，电子商务也会依靠其他技术，如电子邮件、移动设备、社会媒体和电话。

这句话虽然是个长句，但结构很简单，“although”一词引导出让步状语从句。例如：“Although he’s nearly 80，he is still very active.”意为“尽管快80岁了，他还是十分活跃”。

3.In terms of E-commerce evolution，it is necessary to pay attention to technical evolution related to E-commerce since E-commerce originated from computer techniques.

译文：谈到电子商务的演进，既然电子商务最先起源于计算机技术，则我们有必要关注与电子商务有关的计算机技术的演进历程。

“since”引导的原因状语从句，可解释为“既然，由于”，在这个复合句中，主句部分“it is necessary to pay attention to”，“it”只是形式主语，真正的主语是动词不定式“to pay attention to”。例如：“It is necessary to set down these additional rules.”意为“有必要制定这些补充规则”。

4.It wasn’t until 1994 that E-commerce really began to accelerate with the introduction of security protocols and high speed Internet connections such as DSL，allowing for much higher connection speeds and faster online transaction capability.

译文：一直到1994年电子商务才开始迅猛发展。那时，人们制订出了统一的计算机网络安全协议，同时DSL技术增加了连接网络的速度，使人们上网的速度更快，在线交易的速度也得到了提升。

“It was…that”结构在此处引出了强调句。强调句的句型结构为“It is（was）被强调部分+that（who）+句子其他部分”。强调句和“it…that…”引导出的主语从句容易混淆，判断一个句子是否是强调句的根本标准是：采用删除法，即去掉“It is/was…that（who）”，如果整个句子结构和意义不受影响，那么这个句子就是强调句。例如：“It was during the Second World War that he died.”意为“他死于第二次世界大战期间”。在去掉“it was…that”后，句子结构和意思完整：“During the Second World War he died.”所以，该句是强调句。 Exercises

1.Translate the following phrases into Chinese.

（1）inventory management systems

（2）electronic data interchange（EDI）

（3）electronic commerce

（4）supply chain management

（5）World Wide Web

（6）credit card

（7）electronic funds transfer（EFT）

（8）enterprise resource planning（ERP）

（9）telephone banking

（10）automated data collection systems

2.Fill in the blanks with appropriate words or phrases.

transfer transaction evolution electronic commerce launch

manufacturer management release telephone banking data

（1）You will need to arrange a telegraphic____from your bank to ours.

（2）We are planning to____a marketing campaign next month.

（3）Our____service is open 24 hours a day，365 days a year.

（4）The impact of____to international trade is revolutionary.

（5）International trade reflects this____.

（6）Buy direct from the____and cut out the middleman.

（7）These problems are the result of years of bad____.

（8）The____we have collected is not enough to be convincing.

（9）This payment will____you from any further obligation to the company.

（10）In view of our longstanding business relationship，we can conclude the_____.

3.Answer the following questions according to Text A.

（1）What is electronic commerce？

_____________________________________________

（2）What kind of technologies can electronic commerce take advantage of？

_____________________________________________

（3）Who invented online shopping originally？When did it happen？

（4）Which of these big events have the greatest influence on electronic commerce in your opinion？

Text B Types of Electronic Commerce

E-commerce is the process of buying and selling of various products and services by businesses or individuals through the Internet.With significant increases in technology，E-commerce has revolutionized the way people do business.E-commerce allows business transactions to flow easily between countries.There are several types of E-commerce activities that transactions fall under.A widely accepted classification method is mainly categorizing E-commerce into B2B，B2C，C2B and C2C.

1.Business to Business（B2B）Model

B2B is a term commonly used to describe commerce transactions between businesses like theone between a manufacturer and a wholesaler or between a wholesaler and a retailer.In other words，both the buyer and the seller are business entities.Pricing is based on quantity of order and is often negotiable.B2B can be open to all interested parties or limited to specific，pre-qualified participants.

2.Business to Consumer（B2C）Model

B2C is used when the business is a supplier，and the consumer is the purchaser.This model is the most familiar type of E-commerce.This is the type of electronic commerce conducted by companies such as Amazon.com.An example of B2C transaction would be a person buying a pair of shoes from a retailer.The transactions that led to shoes being available for purchase—the purchase of the leather，laces，rubber，etc.as well as the sale of the shoe from shoemaker to the retailer—would be considered B2B transaction.In addition，B2C E-commerce transactions are not strictly bound to retail shopping.Many customers purchase health insurance，auto insurance and similar products online.One reason for the popularity of B2C E-commerce is that consumers enjoy the convenience of purchasing products and services online.

Figure1-2 B2C Mode：Microsoftstore.com

3.Consumer to Business（C2B）Model

C2B E-commerce occurs when a consumer is selling a product or service to a business.In this instance，a consumer is defined as a non-business entity.For example，a consumer that needs a website designed will place the details of the job on a bidding site along with his budget.Companies with experience in web design will submit bid proposals to the consumer.The consumer chooses a company，submits the agreed upon payment to the business and waits for the delivery of the website.

4.Consumer to Consumer（C2C）Model

Another popular E-commerce model is C2C which is an electronic Internet-facilitated medium that involves transactions between consumers utilizing a third party.The most common example of C2C is the online auction.In this form of C2C，consumers post items for sale and other consumers bid to purchase them.The third-party facilitating the C2C transaction generally charges a flat fee or C2C commission.These C2C sites act as intermediaries and usually take no responsibility for the quality of the C2C merchandise being sold.C2C is a modern day form of barter，flea markets，yard sales and swap meets，among others.The C2C model is convenient，because products are there whenever consumers are ready to find and buy them.Yet，C2C does have some disadvantages such as limited payment options and lack of quality control. Vocabulary&Phrases

individual n.个人，个体

classification n.分类，类别

wholesaler n.批发商

entity n.实体

pre-qualified adj.合格的

supplier n.供应商

bound v.限制，束缚

budget n.预算，预算案

commission n.佣金，手续费

merchandise n.商品；货物

B2B 企业对企业

C2B 消费者对企业

significant adj.显著的，重要的

categorize v.把……归类

retailer n.零售商

negotiable adj.可谈判的；可协商的

participant n.参加者，参与者

purchaser n.买方，购买者

convenience n.方便，便利设施

facilitate v.促进，帮助

intermediary n.中间人；媒介

disadvantage n.不利，劣势，短处

B2C 企业对消费者

C2C 消费者对消费者

Notes

1.The transactions that led to shoes being available for purchase—the purchase of the leather，laces，rubber，etc.as well as the sale of the shoe from shoemaker to the retailer—would be considered B2B transaction.

译文：然而，要使消费者能够买到鞋子，皮鞋制造商需购买皮革、鞋带、橡胶等原材料，并将鞋子卖给零售商，而这一系列的交易则是B2B交易。

本句是一个定语从句，该从句的先行词为“transactions”，从句的引导词为“that”。两个破折号之间的部分为插入语，插入语的作用是解释说明“transactions”一词。

2.These C2C sites act as intermediaries and usually take no responsibility for the quality of the C2C merchandise being sold.

译文：这些C2C网站仅以交易中间商的形式存在，并不负责C2C卖家出售商品的质量。

“act as”可以解释为“起……的作用”，“and”并列连接了该句子的谓语“act”和“take”，“being sold”现在分词放在名词“merchandise”后，充当该名词的定语。 Exercises

1.Answer the following questions according to Text B.

（1）How many electronic ecommerce is mentioned in this passage？What are they？

_______________________________________________________

（2）Is B2C the same as C2B？What’s the difference？

_______________________________________________________

（3）What kind of E-commerce does it belong to when online transaction occurs between an

individual seller and an individual buyer？

_______________________________________________________

（4）In a C2C transaction，what is necessary except consumers？

_______________________________________________________

（5）What is the disadvantage of C2C ecommerce？

_______________________________________________________

2.Translate the following sentences into Chinese.

（1）Due to the global reach of the Internet，business organizations are able to send messages

worldwide，exploring new markets and opportunities.

_______________________________________________________

（2）Through the Internet，business now offers a wide range of choices，higher levels of

customer information and details for individuals to search and compare.

_______________________________________________________

（3）Though there are some problems preventing the development of E-commerce，most people

still keep high confidence for its future.

_______________________________________________________

（4）Another popular ecommerce model is C2C which is an electronic Internet-facilitated

medium that involves transactions between consumers utilizing a third party.

_______________________________________________________

（5）One reason for the popularity of B2C ecommerce is that consumers enjoy the convenience of purchasing products and services online.

_______________________________________________________

Task Ⅲ Expanding Training

Part Ⅰ Grammar

Word Formation（构词法）（一）

语言学家把一种专门研究词形变化现象和规则的学问称为词形学（Morphology），通常简称为构词法（Word Formation）。英语构词方法主要有合成法、转化法、派生法、截短法、混成法和首尾字母缩略法。

1.合成法

将两个或两个以上的单词合成在一起而构成的新词，叫做合成词。

（1）合成形容词

①名词+现在分词，例：English-speaking讲英语的，south-facing朝南的

②名词+过去分词，例：man-made人造的，water-covered被水覆盖的

③名词+形容词，例：snow-white雪白的，day-long整天的

④形容词+名词+-ed，例：warm-hearted热情的，kind-hearted好心肠的

⑤形容词/副词+现在分词，例：good-looking好看的，funny-looking滑稽的

⑥副词+过去分词，例：well-known出名的，deep-set（眼睛）深陷的

⑦副词/形容词+名词，例：right-hand右手的，full-time专职的

⑧数词+名词，例：100-meter 100米的，million-pound百万英镑的

⑨数词+名词+形容词，例：180-foot-high 180英寸高的，10-year-old 10岁的

⑩数词+名词+-ed，例：four-footed/legged四脚的，one-eyed独眼龙的

（2）合成名词

①名词+名词，例：weekend周末，classroom教室，bookshop书店

②形容词/介词+名词，例：gentleman绅士，loudspeaker扬声器

③动词+名词，例：typewriter打字机，cookbook烹调书

④名词+动词，例：daybreak破晓，toothpick牙签

⑤动词-ing形式+名词，例：reading-room阅览室，sleeping-car卧铺车厢

⑥副词+动词，例：outbreak爆发，downpour倾盆大雨

⑦名词+动名词，例：handwriting笔迹，sun-bathing日光浴

⑧名词+in/to+名词，例：mother-in-law岳母，brother-in-law姐夫

（3）合成动词

①副词+动词，例：overthrow推翻，understand理解

②形容词+动词，例：broadcast广播，whitewash粉刷

③名词+动词，例：typewrite打字，sleepwalk梦游

（4）合成副词

①介词+名词，例：underfoot脚下，beforehand事先

②形容词+名词，例：hotfoot匆忙地，someday有朝一日

③形容词+副词，例：anywhere任何地方，outwards向外

（5）合成介词：within在……之内，without没有，inside在……里边

（6）合成代词：myself我自己，ourselves我们自己，anyone任何人，nobody没有人，nothing没东西，somebody有人

2.转化法

英语单词的词性非常活跃，名词用做动词，动词转化为名词，形容词用做动词等现象非常普遍，这种把一种词性用做另一种词性的方式就叫做词性的转化。阅读中经常出现转化词，只要抓住单词的原始意思，结合句子成分，就容易弄清它们的引申义。下面就将一些常见的变化列举如下。

（1）动词转化为名词

①有大量动词可以转化为名词，有时意思没变化。例如：Let me have a try.让我试一试。

②有时意思有一定的变化。例如：He was about the same build as his brother.他的体形和他哥哥差不多。

（2）名词转化为动词

①有相当多的名词可以用做动词，特别是许多表示物体的名词用做动词来表示动作。例如：Have you booked your ticket？你的票订好了吗？

②一些表示身体某部位的名词也可作为动词，例如：Hand in your book，please.请把书交上来。

③一些表示某类人的名词也可作为动词，例如：If so，we shall be badly fooled.如果这样我们就会上大当。

④一些表示其他实物的名词也可用做动词，例如：Each apartment can house a family of six.每套房间可以住一户六口人的人家。

⑤此外，还有一些抽象名词可以用做动词，例如：Through my childhood，I had hungered for education.我从小就盼望上学。

（3）形容词转化为动词

有少数形容词也可以用做动词。例如：

①The train slowed down to half its speed.火车速度减慢了一半。

②This will help warm up the soil.这可以帮助土地暖和起来。

③Don’t dirty your clothes.别把你的衣服弄脏了。

④His hair is beginning to grey.他的头发开始变得花白。

1.Forming new words with the words in column A and column B.

2.Please translate the following compounding words into Chinese.

（1）E-business

（2）point-to-point

（3）business-to-business

（4）easy-to-use

（5）off-the-shelf

（6）peer-to-peer

（7）plug-and-play

（8）market-oriented

（9）user-centric

（10）tax-free

Part Ⅱ Writ ing

E-mail（电子邮件）

E-mail也就是我们常说的电子邮件，是工作中必不可少的常用交流工具，它方便、快捷，能有效提高工作效率。

常见的商务英语电子邮件包括以下五部分：

①写信人E-mail地址、收信人E-mail地址、抄送收信人E-mail地址、密送收信人E-mail地址。

②标题。

③称呼、开头、正文、结尾句。

④礼貌结束语。

⑤写信人全名、写信人职务及所属部门、地址、电话号码、传真等。

英文电子邮件中常常出现一些简写词，我们要弄清它们的意思，以免在发送邮件时闹出笑话。例如：“Reply to all”表示你的回复将发送给每一个收到原始邮件的人。在邮件的地址栏内我们经常会看到“cc”bcc“fw”等，“cc”即通常我们所说的抄送，指的是将该邮件发给你指定的人；“bcc”即密送，指的是悄悄发送邮件而不让其他的人知道；而“fw”即转发，意思是通过转发的功能发送邮件。

邮件标题应体现邮件主旨，要引人注目、意思明确，最好为名词或动名词短语。称呼一定要礼貌得体，符合商务英语写作习惯，如果不知对方姓名只知头衔，可用“Dear+Title”作为称呼；如果只知对方姓名不知性别，可用“Dear+全名”；如果邮件为一封通函，则用“Dear All”作为邮件称呼。正文应当结构清楚，可以使用类似“first”“second”“next”and“finally”等词把观点表述清楚，这样便于阅读。如果正文内容较长，可使用小标题、小段落，或利用星号、下画线及段落间空行等方式使邮件眉目清楚、一目了然。

商务电子邮件内容应力求具体、明确、完整，提供读者所需要的信息，尤其像询问贸易条件等需要回函的电子邮件，更需要清楚完整，因为只有包含具体信息的邮件，才能达到良好的沟通效果。

由于商务英语电子邮件涉及的是商务活动双方的权利、义务关系，其准确性对商务处理与沟通至关重要。

商务英语电子邮件应遵循措词婉转、礼貌的原则。鉴于电子邮件直接影响到整个交易的成败，买卖双方应十分注重措辞方式，要婉转、礼貌，使对方易于接受。在写作电子邮件时，可以通过使用虚拟语气、委婉语气等方法迂回地表达观点，提出要求。

例如如下示例

To：wellacompany1005@hotmail.com

From：zhonghua2013@126.com

Subject：an exporter’s self introduction Dear Sir or Madam，

We write to introduce ourselves to you as one of the largest exporters from the People’s Republic of China.

You will be interested in our extensive connection with Chinese manufacturers.We will send you a copy of our latest catalogue covering the details of all the items available at present.

We would have the pleasure to receive your inquiries for all kinds of goods.The possession of large capital will enable us to execute orders at the lowest possible prices.

As to our credit standing，please refer to Bank of China，Shanghai Branch.

Your immediate reply would be appreciated.

Yours faithfully，

Li Ming

_____________

Li Ming

Marketing Manager

Zhong Hua Daily Product

Import&Export Company

email：zhonghua2013@126.com

phone：+86-512-8220-9046

Exercises

1.Translate the following English E-mail into Chinese.To：Pacifictrade@sina.com From：shanghaifiber@google.com Subject：hope to establish a business relationship with you Dear Sir or Madam，

Through the introduction of Chamber of Commerce and Industry，we come to know that you are the leading importer of textile products in America.As this term falls within the scope of our business activities，we are writing to you with a keen desire to enter into business connection with you.

We specialize in the exportation of Chinese textile products.Our products are excellent in quality and reasonable in price.We hope that you would contact us if you are interested in our products.

We look forward to receiving your early reply.

Yours faithfully，

Zhang Hong

___________

Zhang Hong

Manager of Shanghai

Bluesky Fiber Product

Co.Ltd.

译文：__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

2.Write an E-mail according to the information given in Chinese.

假设你是太平洋贸易公司的市场经理，你对上海蓝天纺织品公司的货品很感兴趣，希望对方可以给你寄去一些产品目录和样品，如果满意，会向对方下订单，进口大批的纺织品产品。

Part Ⅲ Reading

The 5 Global E-commerce Trends for 2014

by Julia Q.Zhu

2013 has been another big year for E-commerce and we can expect this to continue forward with new trends emerging for the upcoming year.Keeping up with the constant growth and innovation of E-commerce is essential to stay competitive in the online retail market.

Let’s see what we can expect to drive the industry as we look forward to the global E-commerce trends for 2014.

1.SEO，SEO and more SEO

Studies have proven that most of the traffic from search engine results goes directly to the top 3results.If you’re looking to become competitive in the market，then focusing on valuable and engaging content is key.From pictures and videos to unique product descriptions and customer reviews，online merchants are going to have to take serious action to implement content that aligns with their strategy.

2.The Big Data Theory

2014 is the year where online merchants will make use of all the“big data”they have been collecting and make business decisions based on this valuable data.It will help online businesses accurately forecast buying trends，personalize the online shopping experience and understand their overall market to better engage and convert customers.

3.The M-commerce Movement

If you’re not mobile-friendly then you’re not competitive.Mobile platforms such as smart phones and tablets are changing the purchasing behaviors of online shoppers.Mobile commerce is sweeping the industry and shoppers will expect a seamless mobile shopping experience.

4.The Ultimate User Experience

With the use of big data on the rise，more and more online businesses will be able to provide their shoppers with a customized user experience.Allowing customers to save favorite products，a smooth checkout process and recommendations based on browsing habits are going to set the bar for customer expectations.Breaking down the barriers between online and in-person shopping is going to be the entire craze for personalization in 2014.

5.Now Everyone’s a Socialite

It's true！Suddenly it’s socially acceptable for everyone on the Internet to update their social networks on where they’re shopping，their latest purchases and share products they really want.If your customers are there then you should be too！Social media networks including Facebook，Twitter，YouTube and Google+are expected to make a stronger impact on search engine rankings in the near future.

Of course，these trends are merely calculated predictions and there’s a chance their importance could be dominated by a new，emerging trend.However，it’s sure that the E-commerce market will continue to grow and that’s why staying informed on the latest trends is crucial to secure online success.

（Sources：http：//www.prestashop.com/blog/en/the-5-global-E-commerce-trends-for-2014/）