Who Seeing Red Cars Is For

Individuals, teams, and organizations seeking to improve their personal and professional lives and to take actions to put their passions, interests, strengths, and values to work will benefit from reading this book. We’ll describe step-by-step how people can pinpoint their greatest strengths and values and align them with the right organizational vision, mission, and values. Sometimes that will be with their current employer, and sometimes not. The most important factor is to be courageous enough to ask the right questions, talk to the right people, and figure out for yourself what environment is best for you.

Many have advanced the cause of focusing on your goals. Seeing Red Cars takes this cause from the personal perspective, “It starts with you,” and makes frequent and meaningful tie-ins to corporate America through the wonderful use of stories—real-life stories (some with made-up names to protect the identities of former clients) that help you visualize and internalize the messages and meanings. Many of the stories are also available as short videos and audios on www.seeingredcarsbook.com so you can incorporate them into your company’s programs.