From a business perspective

From a business perspective, the value of maps and location data is crucial in many business applications. A quick look at big companies such as Google, Apple, Microsoft, and Nokia shows that each of these companies has their own location and mapping services and products.

Think about how often you use Google Maps API's location service through your phone. This also highlights the importance of location data as all these companies would not go to such lengths to have their own in-house location data production if it was not necessary. Business applications in location data include not only individual uses of location data but also innovative applications spanning from individualized marketing, autonomous vehicles, logistics, and transportation to healthcare.