The technological benefits of CX

CX suite is not a monolithic system like CRM systems are, which, in itself, is a substantial benefit. CX enables businesses to tailor the system to their needs, to quickly change systems, and to adopt a new strategy when needed, all while offering a great customer experience.

Data integration between systems is seamless and data is kept in an appropriate system. It has much easier implementation; since you do not have to implement a large monolithic system, and there is no need for the big bang approach.