Sentiment analysis

As our computing power improved over the years, we started applying computational techniques to domains that were previously frequented only by linguists and qualitative academics. It turns out that tasks that were initially considered too time-consuming to pursue became ideal for computers to optimize as processors increased in potency. This led to an explosion of computer-assisted text analysis, not only in academia, but also in the industry. Tasks such as computer-assisted sentiment analysis can be specifically beneficial for various use cases. This can be used if you're a company trying to track your online customer reviews, or an employer wanting to do some identity management on social media platforms. In fact, even political campaigns increasingly consult services that monitor public sentiments and conduct opinion mining on a large variety of political topics. This helps politicians prepare their campaign points and understand the general aura of opinions that are held by people. While such use of technology can be quite controversial, it can vastly help organizations understand their flaws in products, services, and marketing strategies, while catering to their audience in a more relevant manner.