Data Science for Marketing Analytics

Copyright © 2019 Packt Publishing

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Authors: Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar

Technical Reviewer: Dipankar Nath

Managing Editor: Neha Nair

Acquisitions Editor: Kunal Sawant

Production Editor: Samita Warang

Editorial Board: David Barnes, Ewan Buckingham, Shivangi Chatterji, Simon Cox, Manasa Kumar, Alex Mazonowicz, Douglas Paterson, Dominic Pereira, Shiny Poojary, Saman Siddiqui, Erol Staveley, Ankita Thakur, and Mohita Vyas

First Published: March 2019

Production Reference: 1290319

ISBN: 978-1-78995-941-3

Published by Packt Publishing Ltd.

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