101 UX Principles
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Headline that tells you something

Subtitle that adds context and poses more questions

This is body copy that expands on the story by adding detail progressively through the copy. Keep reading to the end to learn less and less important detail.

The exact same technique can be employed in user interface design to great effect.

Headline that tells you something

Design blog 'A List Apart' uses typographic hierarchy to excellent effect on its article list

Tip

Pro-tip: Find a balance and don't overdo it. If too many elements on the page are large, then they lose any sense of hierarchy and emphasis.