Social Studio Einstein features

The following section assumes that you have some understanding of the Social Studio platform, and it's beyond the scope of this book to discuss the whole of Social Studio in depth. You can always browse the official sales documentation (http://help.marketingcloud.com/en/documentation/social_studio/) to understand more about the Social Studio platform.

Social Studio allows marketers to publish content on various social channels and then listen to customer interactions and analyze. There are algorithms built into Social Studio to help analyze sentiment. The following screenshot shows the sentiment analysis and language insights provided by the analyzer that uses Einstein.

In this example, Einstein is connected to my Twitter account, and with the Social Studio smart engine, it's easier to visualize the general sentiments of the audience from my Twitter activity:

The following screenshot shows the language insights for a Twitter account: