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About the Author

Matthew J. Hamm has been designing visual solutions and interactive user experiences in the Pacific Northwest since the mid 1990s. Specializing in User Experience (UX) design and Information Architecture (IA), Matthew has been active as a full-time in-house designer, UX consultant, freelance designer, and entrepreneur. This has given him a comprehensive view of the many different venues in which websites and applications are designed.

He has worked for and with clients such as Amazon.com, Atlatl Software, Microsoft, SumTotal Systems, Drugstore.com, Napera Networks, Target.com, ToysRus.com, BabiesRus.com, and Imaginarium.com.

When not designing software, he spends his time with his family in Portland, Oregon. In his spare time, he is a linocut printer and gold panning enthusiast. He also enjoys kayaking the beautiful rivers of the Portland area.

I would like to thank my wife, Janelle, for being so supportive at such a busy time in our lives. Though a small number of pages, this book required many late nights and busy weekends to process, write, and illustrate. All of this was added to the hours needed to get a small software startup and running. Many thanks for your patience.

I would also like to thank those who acted as mentors to me early on in my career and who are very much responsible for bringing me into the world of software design: Billy Haffner, Loren Imes, and Troy Turner. Though nearing 20 years since all this started, I am still extremely aware of how you have influenced my life and career, and you have my deepest appreciation.