Preface
Today's fast-paced business environment has led to the emergence of more efficient presentation platforms. Brainshark's cloud-based storage and audio capabilities allow the acceleration of your sales cycle like never before, integrating smoothly into your existing processes. In addition, its mobile app allows your staff, co-workers, or clients to view presentations on-the-go, a must-have feature to accommodate everyone's busy schedule. This book will cover the knowledge required to use Brainshark as a presentation platform as well as best practices to ensure an optimal amount of sales conversions.
What this book covers
Creating your first presentation (Must know), will show readers how to start their first presentation, with content design tips to enhance their sales cycle using Brainshark's audio annotation system. It will also show a step-by-step process on how to delete and print presentations after creation.
Increasing sales with Brainshark slideshows/documents (Become an expert), will show step-by-step recipes on how to ergonomically design presentations for sales conversions. It will also cover details regarding basic aesthetic appeal tips.
Increasing sales with Brainshark podcasts (Become an expert), will similarly illustrate the best practices involved in podcast presentations to increase conversion rates. It will go over the must-have components of any podcast announcer including transcripts and audio equipment.
Helping people find your presentation (Should know), will include a step-by-step explanation on how to properly tag presentations using Brainshark. It will also include details on how to properly assign a category for a presentation using Brainshark. It will also include a brief introduction to search engine optimization, assuming no knowledge, to help illustrate the importance of presentation tags and categories.
Designing mobile-friendly presentations (Become an expert), will show a step-by-step process to install the Brainshark mobile application in order to allow for self-testing. It will also demonstrate how to create mobile-friendly presentations alongside a step-by-step guide on how to test them using Brainshark's mobile applications. Lastly, it will show you how to disable mobile functionality if it is unnecessary for the presentation.
Synchronizing slide animations to audio (Should know), will show a step-by-step process on how to sync slide animations with Brainshark. It will follow this up with slide animations that fail to sync with audio and best practices to avoid this from occurring. Lastly, the chapter will delve into editing and deleting slide animations after the presentation has been published.
Adding PowerPoint slides (Must know), will show how to upload a PowerPoint slide for a given slide presentation. This section will demonstrate the best practices in adding slides for a given presentation and will also show how to remove slides that you have just added in.
Adding URL slides (Become an expert), will show how to fully utilize URL slide functionality. It will cover how to work with the web URL slides and edit the contents of your presentations on the fly by changing your website instead of all your presentations.
Adding question slides (Become an expert), will show a step-by-step process on how to add a question slide. The chapter will then demonstrate best practices in designing a question slide with carefully chosen responses. Lastly, it will go over the importance of customer feedback to further emphasize the use of question slides.
Adding attachments (Must know), will discuss valid file types for attachment. Then, it will show a step-by-step process on how to add valid attachments. Lastly, it will demonstrate how to remove an attachment once it has been uploaded.
Embedding your content (Should know), will show a step-by-step process on how to embed content on a website. The chapter will then demonstrate how to use QR codes to embed content for mobile devices.
E-mailing your content (Become an expert), will discuss the various ways to share a presentation over the web using e-mail. The chapter will talk briefly about Brainshark's e-mail spam policy and best practices in maintaining the shared content.
Sharing your content (Become an expert), will demonstrate how to share content via social media using Brainshark's sharing tools. It will then conclude by including some tips on how to properly harness the power of social media.
Publishing your content to YouTube (Become an expert), will show a step-by-step process on how to sync a presentation to your YouTube account through Brainshark. It will then proceed to explain how the conversion process works and how the ownership of the content transfers.
What you need for this book
You will need a MyBrainshark individual account in order to fully utilize the software involved. The Creating your first presentation recipe will cover the details of how to attain an account. You may also optionally wish to attain a smartphone to test your presentations using Brainshark's premier mobile app.
Who this book is for
This book is for those who actively create or showcase sales presentations for a particular product. This includes sales agents, account executives, entrepreneurs, and consultants. As this book covers internet marketing practices alongside tips for sales conversions, it can also be leveraged as a guide for online presentations in general.
Conventions
In this book, you will find a number of styles of text that distinguish between different kinds of information. Here are some examples of these styles, and an explanation of their meaning.
Code words in text are shown as follows: "We can include other contexts through the use of the include directive."
New terms and important words are shown in bold. Words that you see on the screen, in menus or dialog boxes for example, appear in the text like this: "Select the Next button and it will undergo the Brainshark conversion process".
Note
Warnings or important notes appear in a box like this.
Tip
Tips and tricks appear like this.
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