Preface

As an industry-leading customer relationship management (CRM) application, Salesforce CRM helps the enterprise to improve client relations. It greatly enhances sales performance and provides your business with a robust CRM system.

In order to achieve optimum performance and benefits from Salesforce CRM, there are many functional areas and techniques for you, as the Salesforce Administrator, to consider. This is the only cookbook-style publication that provides recipes which focus specifically on configuring and extending this powerful CRM system.

Salesforce CRM Admin Cookbook provides step-by-step instructions that enable you to instantly extend and unleash the power of Salesforce CRM. This practical cookbook contains recipes that are presented using clear and comprehensive instructions along with detailed screenshots, code, and comments.

Whether you are looking for solutions to enhance the core features or are looking for ideas for advanced customization techniques, this book will provide you with immediate, practical, and exciting real-world recipes.