学术沙龙

断裂与继承：新媒介语境下知识传播的困境与发展路径研究

曹珊

摘要：新媒介传播生态重构了知识的生产与传播路径：由传统单向式的传递转化为立体网络化的非线性传播，传播主体的变迁及新媒介知识输出的故障激发了当下社会知识传播的断裂风险。知识传播主体的泛化带来了海量知识生产、伪知识泛滥、知识结构无序，这三个维度构成了新媒介知识传播的风险体系。随着微传播趋势的发展，继承式的“知识微传播”不失为一种疏导路径选择。即通过知识共享、知识对话、知识嵌入等建构与完善知识微传播空间，扩展深化新媒体知识传播的功能，以期规避知识传播断裂的风险隐患。

关键字新媒介 知识传播 知识微传播

From Breaking to Inheritance： Research on the Dilemma and Development Path of Knowledge Dissemination in New Media Environment

Cao Shan

Abstract Communication ecology of new media reconstructs the production and dissemination of knowledge path： From traditional one-way transfer into three-dimensional network of non-linear communication，the change of communication subject and the failure of knowledge output of new media have aroused the risk of the current social knowledge dissemination.The generalization of the main body of knowledge brings about massive knowledge production，the flood of false knowledge and the disorder of knowledge structure.These three dimensions form the risk system of knowledge transmission of new media.With the development of micro-propagation，inherited micro-communication of knowledge is a kind of guidance choice.That is，through the knowledge sharing，knowledge dialogue and knowledge embedding，we construct and improve the space of knowledge dissemination and expand the function of deepening knowledge dissemination of new media so as to avoid the potential risks of knowledge dissemination.

Keywords New Media；Knowledge Dissemination；Knowledge Micro-communication