Rice Home 碗家

Design agency: AS Design Service Limited

Designers: Four Lau, Sam Sum

Location: Guangzhou, Guangdong, China

Area: 117m2

Photography: Sum Sing

设计单位：AS设计公司

设计师：Four Lau、Sam Sum

项目地点：中国广东广州

项目面积：117平方米

摄影：Sum Sing

Located in Guangzhou City, China, "Rice Home", a newly launched premium casual dining brand originated from Hong Kong, pays attention to the pursuit of superior rice quality, attentive and dedicated service, elegant and clean dining environment. It emphasizes unique and contemporary recipes, creatively blends modern and innovative rice food with diversity to meet the young and trendy customers' needs, and pursues new stimulus from their dishes to interior design with style, highlighting and showing the charm of cosmopolitan in new era.

Irregular hexagons give customers a sense of dynamic, and also enhance spatial layering at the shop front, where 3-dimensional black hexagons are flooded increasing the contrast in colors in the inner and outer, which makes the indoor dining space particularly warm. Interior walls were decorated with light-colored hexagons and black background, completely desalinating the huge wall, prompting a sense of space to an infinite extension. The 3-dimensional hexagons at the ceiling connecting indoor and outdoor, coupled with bright yellow and lighting effects, inject a 3-dimensional sense and tension into the small space and also hide all of the air conditioning.

The bowl-shaped sculptures at the curved wall create visual sense of food aroma and arouse appetite. The yellow spheres are symbolic of certain food elements / particles; they connect to the TVs used to promote new food product. The food menus are demonstrated by TVs to achieve the high-tech effect. Designers hope to use simple elements to create space diversity, activating the imagination and expectations of this casual dining brand.

位于中国广州市的“碗家”——来自香港的优质快餐品牌，以追求上乘的米饭质量、细心热诚的服务及雅致洁净的用餐环境，强调创意烹调，糅合现代要求与极具新意的多元化米饭食品，满足年轻时尚的客群追求新鲜刺激的需要，由菜式到室内设计均以时尚个性的形象，突显品牌对潮流的敏感度及展现新时代大都会的魅力。

不规则的六角形排列给予顾客动态的感觉，亦增强了空间的层次感。店铺门面广泛使用立体黑色六角形，增加内外颜色对比度，使室内用餐空间显得格外温馨。室内墙身的浅色六角形配合黑色背景，彻底淡化一面巨大的墙壁，让空间得以无限延伸。天花板上的立体六角形充当连接室内外六角形的角色，配合鲜黄色及灯光效果，为空间注入张力及立体感，亦可隐藏大量的冷气设备。

弧形墙身上的碗形雕塑让人仿佛感受到食物的香气，刺激食欲。黄色球状象征食品的某一个元素/粒子，连接不停播放的电视机，用于推介最新产品。菜单通过电视机展示出来，达致时尚高科技之效果。设计师希望以简单的元素，打造空间多样性，激活所有人对此快餐品牌的想象力及期望。