Ba'get Ba'get 餐厅

Design agency: Studio Equator

Designers: Carlos Flores, Benjamin Fretard

Location: Melbourne, Australia

Area: 115m2

设计单位：Equator设计事务所

设计师：卡洛斯·弗洛雷斯、本杰明·弗勒塔尔

项目地点：澳大利亚墨尔本

项目面积：115平方米

Our client approached Studio Equator with a very successful family business - a Vietnamese bakery in Footscray, who wanted to expand by opening a new shop in Melbourne's CBD with a new name, brand and look that would be more modern, cool and could be easily franchised.

Our visual identity design was based on traditional Vietnamese script writing, and is supported by graphics that illustrate a mix of traditional and modern life in Vietnam. A giant 10m long mural in the shop entrance way displays the words of a famous Vietnamese poem in hand-painted script that complements the visual identity. As the Vietnamese salad roll is a product of the French influence in Vietnam, and is traditionally a street food there, we wanted the design of the store to have a“street food”feeling with a touch of France. This was achieved with the electrical cable feature installation running across the ceiling, the French-inspired wrought iron barriers and the street lamps lighting the entranceway. We also opened up the shop front to help merge the indoor and outdoor areas, enhancing the street feel and encouraging interaction with passers-by.

该项目的委托人拥有非常成功的家族企业——位于富茨克雷的一家越南面包店，此次与Equator设计事务所合作是希望能在墨尔本的中央商务区开设一家拥有全新品牌、店名的商铺，这将是一个时尚、酷炫而且易于经营的小店。

视觉设计是基于传统的越南文字，并且用图形作辅助来阐述越南的传统和现代生活。在店门口陈立着一幅十米长的壁画，内容是一位著名越南诗人的手绘脚本，增加了视觉吸引力。因为越南沙拉卷是一种深受法国影响的产品，同时也是越南街头的传统食品，所以设计师想把这个店铺打造成具有法国情调的街头小吃店。天花板上散布的电缆线实现了这一设想，法式铁艺隔断和入口处的街灯也散发着浓郁的法国气息。同时，临街橱窗将室内和室外连接起来，增强了街头视觉，并且促进了小店与路人之间的互动。