Treating your customer like a real person

As computers became more common, it wasn't long until people began to feel as if they were treated like a number by many companies. In many ways, CRM systems turn the tables around. Instead of treating customers like cattle, a smart account manager using a CRM system can greatly personalize the customer experience. You treat your customer like an individual, and they will reward you with their loyalty.

Because you are looking to create a very personalized customer experience, it is important to thoroughly look at your customer's interactions with the company when designing your own CRM system. A company who sells high-end security systems to government institutions will need to provide drastically different customer experiences than a company that is marketing a pool maintenance service.