Using your mission statements and company goals to drive the design of your CRM system

A good CRM system will build around the core goals and mission of your company. If your company does not have customer-focused goals or mission statements, then you should address that before beginning to design a CRM system. Most critically, there needs to be focus on concerns and interactions that have a direct impact on customer experience. A good CRM system will not just manage the sales process, but the entire customer experience and interactions before and after the sale.