Visualizing - what the cat wants you to know

This is not a cat-food advertisement, but a twist on Ram Charan's book, What the Customer Wants You to Know. Without delving too deep into sales, the main takeaway from the book is beginning with the customers' needs. To ensure that we maximize the opportunity and minimize the output, we need to visualize what our users want. 

In Chapter 5, Remote and Lab Tests for Map Creation, we will research what our users need and what they usually do when interacting with similar products. Cats, unlike humans, really hate being researched, tested, and analyzed. So, we just assume what a cat needs and wants during our time away. 

You need to make sure you visualize something implementable, something which helps you to fulfill the opportunities within the constraints of time, budget, and human resources. For our demo project, getting nine cat-sitters 24/7 in three shifts would certainly be nice, but that's probably way too expensive and way too hard to organize.  Later in this book, we will see how mapping can help us in understanding our limits, but for now, we assume to know our limitations.